In the heart of the Arab world's burgeoning entertainment landscape, one name consistently emerges as a catalyst for transformation: MAD Solutions.
Founded in 2010 by visionary duo Alaa Karkouti and Maher Diab, this Cairo-based powerhouse has transcended traditional boundaries, evolving into a multifaceted entity reshaping the contours of cinema, talent management, and cultural representation across the Middle East — most notably in Saudi Arabia.
MAD Solutions began its journey focusing on film marketing, but swiftly expanded its purview to encompass distribution, sales, and production. With a library boasting over 500 titles, the company has become the world's leading distributor of Arab films, bringing regional stories to global audiences. Their strategic move into Saudi Arabia aligns seamlessly with the Kingdom's Vision 2030, aiming to diversify the economy and promote cultural industries.
Notably, MAD Solutions has been instrumental in introducing Saudi films to international platforms. The company's involvement in distributing “Barakah Meets Barakah,” the first Saudi film to screen at the Berlinale, marked a significant milestone. Additionally, their role in the release of “90 Days,” a romantic comedy exploring societal norms in Saudi Arabia, underscores their commitment to amplifying local narratives.
Recognizing a gap in the representation of Arab artists, MAD Solutions launched MAD Celebrity in 2015. This division has since become the world's largest promotional agency and management company for Arab creative talent, representing over 70 artists across 12 countries.
In Saudi Arabia, MAD Celebrity manages prominent figures such as filmmaker and actress Fatima AlBanawi, facilitating their participation in international film festivals and securing collaborations with luxury brands like Dior and Chanel. Their efforts have not only elevated individual careers but have also positioned Saudi talent on the global stage.
The agency's roster also includes acclaimed Syrian actress Nour Ali, known for her role in the series “Aroos Beirut,” and Egyptian actor Ahmed Malek, recognized for his performances in films like “Clash” and “The Swimmers.” MAD Celebrity provides these artists with comprehensive representation, including media management, festival exposure, and brand partnerships.
Expanding their talent management portfolio, MAD Solutions introduced MAD Crew Celebrity, a unit dedicated to representing Arab directors, producers, writers, cinematographers, and other behind-the-camera professionals — ensuring these creatives receive recognition and opportunities commensurate with their impact. MAD Solutions operates globally from Cairo, Abu Dhabi, Lisbon, and New York through MAD World, bridging Arab stories with international audiences.